The European Championships start this week so no doubt your man will be spending a lot of time in front of the television watching football and getting wasted on cheap supermarket larger (dah! those men) but fret not ladies you can still play your part by keeping the house spic and span cleaning up with one of our new range of vacuum cleaners or making him a delicious ice cream with an ice cream maker from our store.
Does that sound strange? Well that's more or less what the new advertising campaign for Rue du commerce is saying with their "pendant qu'il regarde le foot" (while he's watching the match) currently on posters throughout the Paris Metro. It's 2008 isn't it about time we knocked these annoying ads full of dumb stereotypes from a bygone era into touch?